the point. – language of graphic design

the point. – language of graphic design

point ‘point n : a geometric element that has zero dimensions and a location determinable by an ordered set of coordinates.

a point is the the simplest and purest of all geometric elements in a graphic designer’s vocabulary and used as an essential element in geometry & vector graphics. a point can be realized in many ways – a dot, a shape, form, texture, tone, pattern or in a series to create a line.

a point is the focal point, or centre  of any shape or mass (no matter the size or shape) and on a visual plane is often the anchor for a design to which the eye is naturally affixed.

the “point” is a powerful element in graphic design and is often the base from which meaning and purpose radiate out from in a design.


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