the line – language of graphic design

the line – language of graphic design

line ‘lïn  n : the path traced by a moving point, a thin, continuous mark, as that made by a pen, pencil, or brush applied to a surface.

for a graphic designer – a line’s functions are limitless – it can join, organize, divide, direct, construct and move other graphic objects. A line can be read as a positive mark or a negative gap. a line can lead the eye as well as provide movement and energy to any layout/design and when used properly, a line can improve readability and the ultimate meaning of any visual message.

the line is a powerful asset within our tool box as a graphic design agency and we have used it to create striking effects & effective communication pieces.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

1 Response

  1. […] an essential design element in all visual communications. unlike other important elements such as line, shape, form, colour and texture – space cannot be placed or located in a layout or design. […]

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