designing a great website – step 6

designing a great website – step 6

 

 developing the technical design

for some reason, this is where a lot of website design conversations begin…and often how an amateur will approach your website and online marketing needs.

technology is a tool to leverage and/or execute on an idea – TECHNOLOGY IS NOT THE IDEA.

if you the web design agency, company or team that you are meeting with starts the conversation with buzzwords like WordPress, HTML5, Responsive, AJAX, PHP,e-commerce, CMS, SEO, XML, JSON, JavaScript, Ruby, Perl, Python, Drupal, Joomla, and any other odd combination of letters and numbers – kindly thank them for their time and move on.

a great website building team, company, agency always chooses the best technology for each specific project. what YOUR goals are, what YOUR website’s purpose is and what content will be shared – determine how to best choose, implement and leverage different technologies – NOT what the developer is only comfortable with.

how good is the fanciest and smartest phone – without any sort of network/internet connection?

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

 

December 14, 2013 0

hot soup for your businesses’ soul

hot soup for your businesses’ soul

 

 you have a vision to [grow/expand/improve]. all that is missing is a creative agency to help. oh, and financing would be nice too!

in a perfect world with unlimited time and an unlimited budget – we would all be unstoppable forces. but alas, we live in the current world and we all must balance what we wish to do, with what we can afford to do.

in Canada, we are constantly shocked and disappointed with the lack of awareness of what the BDC has to offer businesses and entrepreneurs of all sizes. they want to give you money – and relatively cheap money too.

we share the view that Canadian businesses, especially in BC – just don’t get the value that hiring a marketing/creative/AD/digital agency brings to the table. if you were truly serious about achieving your goals – you would not try and do it yourself. YOU are in the business of making/servicing “widgets” – you went to school to learn about and have experience in making/servicing “widgets”. you live and breathe and practice “widgets” every day.

that is why people value you, your team and your brand.

SO – WHY THE HECK ARE YOU SPENDING YOUR TIME DOING ANYTHING ELSE?

the BDC understands this core concept so deeply, that they have established a funding program solely around helping you hire the right talent, knowledge and support to help you grow within your  market, expand to new (bigger?) markets and implement your 2014 growth strategies.

to learn more about how the BDC can help finance/fund your marketing campaign and how hot soup media can help you execute – please view our 1 pager here.

 

December 10, 2013 0

designing a great website – step 1

designing a great website – step 1

 

a company’s website should quickly answer: “who is this company?” “why does anyone need to know?” and “what’s in it for me?”.

every well designed site begins with clearly established goals (business goals, brand education goals and communication goals) and from those goals establish a set of priorities that will allow you to define success.

the key to being able to measure success is identifying key audiences and defining key messages that will reinforce brand positioning.

both the agency (website design team) and you (client team) should dedicate people to the project team to manage the development and organization of content/assets, review proofs and concepts and compare progress against priorities and the project brief.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 9, 2013 0