designing a great website – step 6

designing a great website – step 6

 

 developing the technical design

for some reason, this is where a lot of website design conversations begin…and often how an amateur will approach your website and online marketing needs.

technology is a tool to leverage and/or execute on an idea – TECHNOLOGY IS NOT THE IDEA.

if you the web design agency, company or team that you are meeting with starts the conversation with buzzwords like WordPress, HTML5, Responsive, AJAX, PHP,e-commerce, CMS, SEO, XML, JSON, JavaScript, Ruby, Perl, Python, Drupal, Joomla, and any other odd combination of letters and numbers – kindly thank them for their time and move on.

a great website building team, company, agency always chooses the best technology for each specific project. what YOUR goals are, what YOUR website’s purpose is and what content will be shared – determine how to best choose, implement and leverage different technologies – NOT what the developer is only comfortable with.

how good is the fanciest and smartest phone – without any sort of network/internet connection?

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

 

December 14, 2013 0

designing a great website – step 4

designing a great website – step 4

 

 preparing content

there are many benefits to working with a creative agency, digital agency or actual web design companies – over freelancers. one of those key benefits is providing your web or online marketing project with insight and knowledge on more than “just design” and “just development” (coding).

one area of insight in planning, designing and building a great website, whether it be for a short term campaign, a corporate website or a product/service website, is to identify and create web specific copy and content. by now, you have established an internal team to work with your chosen creative or digital agency (or website company) and you can establish an editorial workflow that starts by organizing content, looking within your organization for unique content and having the agency rewrite the copy specifically for the web.

(it is also important to have someone from legal review the copy and content going on your website.)

at this point you will have a clear vision of what content needs to be created and you can allow your selected creative team commission this new content which could be copy and/or visual and media assets.

this makes perfect sense when you think about how your organization is built – you have people that have specific skills, educations and abilities into roles where they can flourish and deliver the best results – rather than trying to force an accountant, to also be a sales person, or a sales person to manage a supply chain.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 12, 2013 0