why good decisions are so much like bad decisions

why good decisions are so much like bad decisions

 

discipline. often associated with making good decisions.

exercising – while the rewards/results are not instant, discipline begin to pay dividends 3 to 6 months down the road.

long term investing – while short term volatility may lead to some missed profit taking, 8-10 years down the road, your investments could show considerable growth.

saving money – interests may seem completely trivial (and they are considering the profits the banking industry rakes in) but they compound considerably over time.

what may surprise you, is that truly bad decisions share a very similar arch. to be clear, we are not talking about terrible decisions, which are actually less dangerous because of the Pavlovian effect of instant feedback, but rather bad decisions that are often the result of habits and established processes.

not investing in your people, not properly developing your marketing strategy, settling for just “good enough” – all, generally, save money instantly and show no immediate ill effects. (all trivial amounts when compared to the value of your business, your customer, your employees…)

but, just like discipline has its rewards, short sided “disciplined/prudent” decision making also has its own return.

lower profits, shrinking market share, weakening culture and morale, decreasing customer loyalty.

you may walk away today feeling like you have outsmarted everyone and not wasted time or money on something that does not matter, but just like poor eating and exercising habits, you will wake up one day with no idea how you ended up in the shape you are in.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

January 31, 2014 0

designing a great website – step 8

designing a great website – step 8

launch and maintenance

there are two key areas where you will notice the difference between the web ninja, wizard, expert you found on Craigslist or Yelp and the the digital agency or creative agency that you properly vetted.

1) how your new site is promoted

2) the maintenance plan

there are two big myths in website design and development, one being “if you build it they will come”. part of investing the time, energy and resources into re-designing or building a new website is including a roll out plan for promoting the website itself, new features and information.

the second biggest myth is that website design and development is a one time cost. you can definitely treat it as a one time occurrence that only happens every 24-36 months – but if you are unlucky enough to be in a competitive industry or field – you will lose out. to get the most out of your online marketing and website, you need to have an on-going maintenance and management plan that includes content editing and updates as well as technical and security updates that will optimize your website for search engines, viewing and interaction for your users.

ideally your website designer, digital agency or creative agency has a pro-active monthly/quarterly maintenance plan or if you are large enough to have your own internal IT department, part of launching and promoting your new website also includes a transition plan to shift ownership and maintenance to your IT and marketing departments.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 16, 2013 0

designing a great website – step 2

designing a great website – step 2

 

build groundwork

step 1 was about establishing core guidelines as well as laying out some initial assumptions. for a web designer, u/x designer and developer assumptions help map out ideas, but the key to building a great website is actually testing those assumptions.

we all would like to believe that our businesses are truly unique and there are no competitors that could do what we do. 99.99% of the time this is the first assumption that is thrown in to the bin. a critical activity in website design and development is a competitive audit – which means establishing a peer group to baseline against. what is often overlooked is including ideas and benchmarks from other industries who engage with the same target audience.

the reason why most successful companies enlist a creative web design agency is to provide unbiased and objective feedback/evaluation of the existing site and to revisit the goals and objectives.

this is also technology is explored as well as sources of content and resources for ongoing site maintenance.

 

December 10, 2013 0

designing a great website – step 1

designing a great website – step 1

 

a company’s website should quickly answer: “who is this company?” “why does anyone need to know?” and “what’s in it for me?”.

every well designed site begins with clearly established goals (business goals, brand education goals and communication goals) and from those goals establish a set of priorities that will allow you to define success.

the key to being able to measure success is identifying key audiences and defining key messages that will reinforce brand positioning.

both the agency (website design team) and you (client team) should dedicate people to the project team to manage the development and organization of content/assets, review proofs and concepts and compare progress against priorities and the project brief.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 9, 2013 0