be a passenger…

be a passenger…

have you ever been a passenger while someone else is driving and felt like they were out of control?

But then you quickly glance at the speedometer and realize they are going the speed limit?

when you are behind the wheel, you have a different sense of the world around you, everything is in control, you know the car, you know the road and have no earthly idea why your passengers are gripping onto the the roof handle for dear life.

your customers are your passengers.

your goal is to help them have, share and experience the same sensations, emotions and reactions as you.

some call this perspective, or empathy – either way, you can not have it until you trade places with your customer. you will soon realize that their perception of your actions/messages/ideas/vision are either exaggerated or muted, but rarely ever perfectly inline.

this is why branding can seem so ethereal…it is a continual ebb and flow, balancing, adjusting, tweaking with the aim of bringing the passengers world in-line with the drivers.

hot soup media is a creative agency providing branding, graphic + web design & advertising services to clients looking to launch new ideas, campaigns, products and services, recapture the imagination of their customer or enter new markets and opportunities.

June 30, 2014 0

designing a great website – step 8

designing a great website – step 8

launch and maintenance

there are two key areas where you will notice the difference between the web ninja, wizard, expert you found on Craigslist or Yelp and the the digital agency or creative agency that you properly vetted.

1) how your new site is promoted

2) the maintenance plan

there are two big myths in website design and development, one being “if you build it they will come”. part of investing the time, energy and resources into re-designing or building a new website is including a roll out plan for promoting the website itself, new features and information.

the second biggest myth is that website design and development is a one time cost. you can definitely treat it as a one time occurrence that only happens every 24-36 months – but if you are unlucky enough to be in a competitive industry or field – you will lose out. to get the most out of your online marketing and website, you need to have an on-going maintenance and management plan that includes content editing and updates as well as technical and security updates that will optimize your website for search engines, viewing and interaction for your users.

ideally your website designer, digital agency or creative agency has a pro-active monthly/quarterly maintenance plan or if you are large enough to have your own internal IT department, part of launching and promoting your new website also includes a transition plan to shift ownership and maintenance to your IT and marketing departments.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 16, 2013 0

designing a great website – step 1

designing a great website – step 1

 

a company’s website should quickly answer: “who is this company?” “why does anyone need to know?” and “what’s in it for me?”.

every well designed site begins with clearly established goals (business goals, brand education goals and communication goals) and from those goals establish a set of priorities that will allow you to define success.

the key to being able to measure success is identifying key audiences and defining key messages that will reinforce brand positioning.

both the agency (website design team) and you (client team) should dedicate people to the project team to manage the development and organization of content/assets, review proofs and concepts and compare progress against priorities and the project brief.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 9, 2013 0