designing a great website – step 3

designing a great website – step 3


define structure

the most common misstep in planning, designing and developing a new website is thinking that content is the last step. content is critical. content is the reason your audience wants to engage with your brand online. content is why your marketing efforts drew them in. before any concepts are developed, before any layouts are approved – your content plan needs to be outlined and the relationship between all of your content needs to be mapped out.

once you have defined and logical relationships – not based on your company’s hierarchy or department structure – but based on how your audience will be interacting and engaging with your website(s). this takes thought and insight – this is what separates “web designers” you will find on craigslist and web design & web development teams that work within creative agencies.

deciding on technology and feature sets – all depend on the content you plan to have online, so worry more about web specific content and less about wether your website will be responsive, running wordpress, use HTML5, JQuery and yada yada yada – if you hire a great digital agency and web design team, they will show you all of the cool things your website could do.

there is a difference – and your marketing ROI will show it.


hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]



December 11, 2013 1

hot soup for your businesses’ soul

hot soup for your businesses’ soul


 you have a vision to [grow/expand/improve]. all that is missing is a creative agency to help. oh, and financing would be nice too!

in a perfect world with unlimited time and an unlimited budget – we would all be unstoppable forces. but alas, we live in the current world and we all must balance what we wish to do, with what we can afford to do.

in Canada, we are constantly shocked and disappointed with the lack of awareness of what the BDC has to offer businesses and entrepreneurs of all sizes. they want to give you money – and relatively cheap money too.

we share the view that Canadian businesses, especially in BC – just don’t get the value that hiring a marketing/creative/AD/digital agency brings to the table. if you were truly serious about achieving your goals – you would not try and do it yourself. YOU are in the business of making/servicing “widgets” – you went to school to learn about and have experience in making/servicing “widgets”. you live and breathe and practice “widgets” every day.

that is why people value you, your team and your brand.


the BDC understands this core concept so deeply, that they have established a funding program solely around helping you hire the right talent, knowledge and support to help you grow within your  market, expand to new (bigger?) markets and implement your 2014 growth strategies.

to learn more about how the BDC can help finance/fund your marketing campaign and how hot soup media can help you execute – please view our 1 pager here.


December 10, 2013 0