designing a great website – step 8

designing a great website – step 8

launch and maintenance

there are two key areas where you will notice the difference between the web ninja, wizard, expert you found on Craigslist or Yelp and the the digital agency or creative agency that you properly vetted.

1) how your new site is promoted

2) the maintenance plan

there are two big myths in website design and development, one being “if you build it they will come”. part of investing the time, energy and resources into re-designing or building a new website is including a roll out plan for promoting the website itself, new features and information.

the second biggest myth is that website design and development is a one time cost. you can definitely treat it as a one time occurrence that only happens every 24-36 months – but if you are unlucky enough to be in a competitive industry or field – you will lose out. to get the most out of your online marketing and website, you need to have an on-going maintenance and management plan that includes content editing and updates as well as technical and security updates that will optimize your website for search engines, viewing and interaction for your users.

ideally your website designer, digital agency or creative agency has a pro-active monthly/quarterly maintenance plan or if you are large enough to have your own internal IT department, part of launching and promoting your new website also includes a transition plan to shift ownership and maintenance to your IT and marketing departments.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 16, 2013 0

designing a great website – step 5

designing a great website – step 5

 

 create a visual design

for you the client – this is usually the fun part, where you finally get to see layouts for key screens, website navigation ideas, colour palettes, visual effects and ways to integrate media. when you work with a website design company, or creative agency that knows what it is doing – you have a site structure that is based on content, not screen design – which helps ensure that your visual design and user experience meets visitor expectations, communicates clearly (and visually) and is of course easy to use and intuitive for your audience.

this is also the stage where you begin planning how different areas of your website and how content will act on different screens (responsive design) – which helps ensure that visitors have an appropriate and unique experience on each platform, while achieving key strategic objectives (building awareness, selling a product/service, educating, informing).

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 13, 2013 0

designing a great website – step 3

designing a great website – step 3

 

define structure

the most common misstep in planning, designing and developing a new website is thinking that content is the last step. content is critical. content is the reason your audience wants to engage with your brand online. content is why your marketing efforts drew them in. before any concepts are developed, before any layouts are approved – your content plan needs to be outlined and the relationship between all of your content needs to be mapped out.

once you have defined and logical relationships – not based on your company’s hierarchy or department structure – but based on how your audience will be interacting and engaging with your website(s). this takes thought and insight – this is what separates “web designers” you will find on craigslist and web design & web development teams that work within creative agencies.

deciding on technology and feature sets – all depend on the content you plan to have online, so worry more about web specific content and less about wether your website will be responsive, running wordpress, use HTML5, JQuery and yada yada yada – if you hire a great digital agency and web design team, they will show you all of the cool things your website could do.

there is a difference – and your marketing ROI will show it.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

 

December 11, 2013 1

designing a great website – step 2

designing a great website – step 2

 

build groundwork

step 1 was about establishing core guidelines as well as laying out some initial assumptions. for a web designer, u/x designer and developer assumptions help map out ideas, but the key to building a great website is actually testing those assumptions.

we all would like to believe that our businesses are truly unique and there are no competitors that could do what we do. 99.99% of the time this is the first assumption that is thrown in to the bin. a critical activity in website design and development is a competitive audit – which means establishing a peer group to baseline against. what is often overlooked is including ideas and benchmarks from other industries who engage with the same target audience.

the reason why most successful companies enlist a creative web design agency is to provide unbiased and objective feedback/evaluation of the existing site and to revisit the goals and objectives.

this is also technology is explored as well as sources of content and resources for ongoing site maintenance.

 

December 10, 2013 0