designing a great website – step 7

designing a great website – step 7

 

finalize development

when you are working with an experienced web design team or creative agency, they always recommend a content freeze when you are finalizing the development of your new website. this helps for smoother and faster production of screen graphics, HTML files, page templates (if applicable) – as your goal should be to get to beta testing as soon as possible.

once the beta site is approved, it should be released to a select user group within the organization as well as participating audience members to perform quality tests, user tests and generate a list of necessary revisions and bug fixes.

build in the time to test – treat your website and online marketing campaign as a “physical product” – develop the working prototype and fine tune it before shipping it out. the beauty of the digital age and actually working with a talented website building team – is that digital touch points such as websites – are organic and evolve continuously. (where as a physical product may go through a scheduled and fixed upgrade cycle every 24-36 months – or even less often)

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 15, 2013 0

designing a great website – step 5

designing a great website – step 5

 

 create a visual design

for you the client – this is usually the fun part, where you finally get to see layouts for key screens, website navigation ideas, colour palettes, visual effects and ways to integrate media. when you work with a website design company, or creative agency that knows what it is doing – you have a site structure that is based on content, not screen design – which helps ensure that your visual design and user experience meets visitor expectations, communicates clearly (and visually) and is of course easy to use and intuitive for your audience.

this is also the stage where you begin planning how different areas of your website and how content will act on different screens (responsive design) – which helps ensure that visitors have an appropriate and unique experience on each platform, while achieving key strategic objectives (building awareness, selling a product/service, educating, informing).

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 13, 2013 0

designing a great website – step 4

designing a great website – step 4

 

 preparing content

there are many benefits to working with a creative agency, digital agency or actual web design companies – over freelancers. one of those key benefits is providing your web or online marketing project with insight and knowledge on more than “just design” and “just development” (coding).

one area of insight in planning, designing and building a great website, whether it be for a short term campaign, a corporate website or a product/service website, is to identify and create web specific copy and content. by now, you have established an internal team to work with your chosen creative or digital agency (or website company) and you can establish an editorial workflow that starts by organizing content, looking within your organization for unique content and having the agency rewrite the copy specifically for the web.

(it is also important to have someone from legal review the copy and content going on your website.)

at this point you will have a clear vision of what content needs to be created and you can allow your selected creative team commission this new content which could be copy and/or visual and media assets.

this makes perfect sense when you think about how your organization is built – you have people that have specific skills, educations and abilities into roles where they can flourish and deliver the best results – rather than trying to force an accountant, to also be a sales person, or a sales person to manage a supply chain.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 12, 2013 0

designing a great website – step 3

designing a great website – step 3

 

define structure

the most common misstep in planning, designing and developing a new website is thinking that content is the last step. content is critical. content is the reason your audience wants to engage with your brand online. content is why your marketing efforts drew them in. before any concepts are developed, before any layouts are approved – your content plan needs to be outlined and the relationship between all of your content needs to be mapped out.

once you have defined and logical relationships – not based on your company’s hierarchy or department structure – but based on how your audience will be interacting and engaging with your website(s). this takes thought and insight – this is what separates “web designers” you will find on craigslist and web design & web development teams that work within creative agencies.

deciding on technology and feature sets – all depend on the content you plan to have online, so worry more about web specific content and less about wether your website will be responsive, running wordpress, use HTML5, JQuery and yada yada yada – if you hire a great digital agency and web design team, they will show you all of the cool things your website could do.

there is a difference – and your marketing ROI will show it.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

 

December 11, 2013 1

designing a great website – step 2

designing a great website – step 2

 

build groundwork

step 1 was about establishing core guidelines as well as laying out some initial assumptions. for a web designer, u/x designer and developer assumptions help map out ideas, but the key to building a great website is actually testing those assumptions.

we all would like to believe that our businesses are truly unique and there are no competitors that could do what we do. 99.99% of the time this is the first assumption that is thrown in to the bin. a critical activity in website design and development is a competitive audit – which means establishing a peer group to baseline against. what is often overlooked is including ideas and benchmarks from other industries who engage with the same target audience.

the reason why most successful companies enlist a creative web design agency is to provide unbiased and objective feedback/evaluation of the existing site and to revisit the goals and objectives.

this is also technology is explored as well as sources of content and resources for ongoing site maintenance.

 

December 10, 2013 0