asymmetry – the language of graphic design

asymmetry – the language of graphic design

 

 asym·me·try (,)ä-‘si-me-trë n : lack of balance of symmetry

obviously, asymmetry is the opposite of symmetry and refers to a graphic designer’s ability to create a composition where one dominant form or element is offset by smaller forms or elements. asymmetry is very uncommon in nature, but is often a learned or trained development (humans that are right-handed or left-handed).

asymmetry still requires a creative agency and a talented graphic designer to create a sense of harmony, which is one of the more difficult skills to acquire. asymmetrical layouts and designs require a more disciplined and analytical eye due to their unique and ever-changing spatial requirements and the graphic designer has to consistently evaluate and assess potential solutions based on spatial relationships varying from element to element within the overall design.

well executed AD designs, signage, posters, brochure designs, website designs increase the viewer’s ability to organize, differentiate and interact with a broad range of visual content.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 14, 2013 0

space – the language of graphic design

space – the language of graphic design

 

space ‘späs n : a limited canvas in one, two, or three dimensions: distance, area, volume

as graphic designers and as a creative graphic design company – space is an essential design element in all visual communications. unlike other important elements such as line, shape, form, colour and texture – space cannot be placed or located in a layout or design. space refers to the distance or area between, around, above, below or within all elements.

when clients see initial proofs, ideas and layouts they constantly feel the need to pack in more text, details and “noise” – not realizing that they are detracting from their message rather than adding to. as an experienced graphic design company, one of our critical roles is to help our clients understand what will make their touch points more effective at communicating, more visually appealing and more memorable.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 11, 2013 0

texture – the language of graphic design

texture – the language of graphic design

 

tex·ture ‘teks-cher n : the visual or tactile surface characteristics and appearance of something.

texture is defined as the look and feel of any surface and can be smooth, rough, soft or hard. a visual effect that adds richness and dimension to any visual composition and is seen and experienced by touch or interpreted visually. as a graphic designer, we can describe textures as flat, shiny, glossy, glittery, velvety, wet, feathery, gooey, furry, sandy, leathery, furry, cracked, prickly, abrasive, puffy, bumpy, corrugated, rusty, slimy…all with the intent of trying to achieve a sense of emphasis of emotion or energy within a layout and/or design.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 4, 2013 0