texture – the language of graphic design

texture – the language of graphic design

 

tex·ture ‘teks-cher n : the visual or tactile surface characteristics and appearance of something.

texture is defined as the look and feel of any surface and can be smooth, rough, soft or hard. a visual effect that adds richness and dimension to any visual composition and is seen and experienced by touch or interpreted visually. as a graphic designer, we can describe textures as flat, shiny, glossy, glittery, velvety, wet, feathery, gooey, furry, sandy, leathery, furry, cracked, prickly, abrasive, puffy, bumpy, corrugated, rusty, slimy…all with the intent of trying to achieve a sense of emphasis of emotion or energy within a layout and/or design.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 4, 2013 0