tension – the language of graphic design

tension – the language of graphic design

 

ten·sion ‘ten(t)-shen n : a balance maintained in artistic work between opposing styles and elements

the principle of tension (not between YOU and the graphic designer, company or creative agency) in visual communications is critical to effective graphic design. tension is primarily a visual, as well as psychological, attention-getting tactic. for a creative director on an AD campaign as well as the graphic designer and artist – this difficult balance is maintained between opposing formal elements, often causing anxiety, stress, angst, or excitement, exuberance and joy for the viewer.

this is why we generally loathe using stock photography for anything other than story-boarding or proof of concepts. we can have the greatest concept and design execution on an AD, in marketing materials or brand touch points – but if the visual does capture the necessary emotion and achieve an accurate balance – everything falls apart.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

 

December 15, 2013 0

symmetry – the language of graphic design

symmetry – the language of graphic design

 

sym·me·try ‘si-me-trë n : balanced proportions; beauty of form arising from balanced proportions

for a graphic designer and graphic design company, symmetry is a fundamental and timeless principle of visual perception. In visual communications, symmetry conveys balance, stability and harmony. when visual elements are completely balanced or centred , they are in a state of equilibrium where all elements have equal weight.

when developing designs and layouts for ADs, Corporate identity, marketing materials, etc.. a creative agency is focused on creating a state of visual balance where design elements are organized within the composition.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

 

 

December 13, 2013 0

space – the language of graphic design

space – the language of graphic design

 

space ‘späs n : a limited canvas in one, two, or three dimensions: distance, area, volume

as graphic designers and as a creative graphic design company – space is an essential design element in all visual communications. unlike other important elements such as line, shape, form, colour and texture – space cannot be placed or located in a layout or design. space refers to the distance or area between, around, above, below or within all elements.

when clients see initial proofs, ideas and layouts they constantly feel the need to pack in more text, details and “noise” – not realizing that they are detracting from their message rather than adding to. as an experienced graphic design company, one of our critical roles is to help our clients understand what will make their touch points more effective at communicating, more visually appealing and more memorable.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 11, 2013 0

form – the language of graphic design

form – the language of graphic design

 

 form ‘förm n : the shape and structure of something as distinguished  from its material, or the shape and structure of an object.

basic forms are derived from basic shapes – a square becomes a cube, a circle becomes a sphere, a triangle becomes a pyramid. The terms shape and form are often confused with one another as if they meant the same thing. a form is always composed of multiple surfaces and edges that create an empty space.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

November 30, 2013 1

shape – the language of graphic design

shape – the language of graphic design

shape   ‘shäp n: spatial form or contour, or the characteristic surface configuration of a thing; an outline or a contour.

from ancient Egyptians to modern advertising, shape is one of the fundamental elements of a graphic designer’s vocabulary. Generally, shape is defined by a dot or a line that has transformed through weight and mass. basic examples are the circle, square and triangle – and it is rare that you find a layout, logo or design that does not incorporate one of these simple shapes into their final form in some way.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

November 28, 2013 1