treat your marketing strategies like an online dating profile

treat your marketing strategies like an online dating profile

you can pretend that you have no idea what it is like to fill in an online dating profile, or you can drop the facade and apply some solid knowledge to your business.

alignment. that is essentially what algorithms on dating sites aim to do well. their pitch is that they are able to put your profile in front of the ideal set of potential “dates”. your goal, is to appeal to your ideal “date” and give them enough of a sense to want to get to know you more and contact you.

remember, your intention is to get as many messages as possible from as many ideal candidates as possible – so that they can begin to get to know you.

what you should be avoiding, is trying to overwhelm them with your personality, pretend to be something that you are not, or risk sounding and looking like you are out for a committed long term relationship, when all you are really seeking are casual flings.

how does this apply to your marketing, communications and branding?

a) stop trying to be generic and appeal to everyone, you appeal to no one – and your response rate shows that.

b) stop telling them every little thing about who and why you exist – focus on giving them just one or two reasons why they should get to know more about you (visit your website, give you a call, visit a store, pick up your product, trial your service, etc…)

c) remember your intention. you want the right people to be interested in you. so align what you want to do, with what they want to do.

d) remember that you are not right for everyone, so when you start whining about what your competition is doing or complaining about circumstance – chances are it is because you really don’t know who and why your brand is/exists.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

March 19, 2014 0

balance – the language of graphic design

balance – the language of graphic design

 

bal·ance ‘ba-len(t)s n: an aesthetically pleasing integration of elements or harmonious or satisfying arrangement or proportion of parts or elements, as in a visual composition.

balance occurs when visual elements are equally distributed and arranged to communicate a feeling of stability and harmony. we need balance to stand, walk and run and within us, there is always a yearning for balance within our lives.

when viewing a presentation, or communication/information piece – there can often be a distracting force that prevents the reader from taking the intended message – balance within the design helps your message be communicated effectively.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 12, 2013 0

space – the language of graphic design

space – the language of graphic design

 

space ‘späs n : a limited canvas in one, two, or three dimensions: distance, area, volume

as graphic designers and as a creative graphic design company – space is an essential design element in all visual communications. unlike other important elements such as line, shape, form, colour and texture – space cannot be placed or located in a layout or design. space refers to the distance or area between, around, above, below or within all elements.

when clients see initial proofs, ideas and layouts they constantly feel the need to pack in more text, details and “noise” – not realizing that they are detracting from their message rather than adding to. as an experienced graphic design company, one of our critical roles is to help our clients understand what will make their touch points more effective at communicating, more visually appealing and more memorable.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 11, 2013 0

texture – the language of graphic design

texture – the language of graphic design

 

tex·ture ‘teks-cher n : the visual or tactile surface characteristics and appearance of something.

texture is defined as the look and feel of any surface and can be smooth, rough, soft or hard. a visual effect that adds richness and dimension to any visual composition and is seen and experienced by touch or interpreted visually. as a graphic designer, we can describe textures as flat, shiny, glossy, glittery, velvety, wet, feathery, gooey, furry, sandy, leathery, furry, cracked, prickly, abrasive, puffy, bumpy, corrugated, rusty, slimy…all with the intent of trying to achieve a sense of emphasis of emotion or energy within a layout and/or design.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 4, 2013 0

colour – the language of graphic design

colour – the language of graphic design

 

colour ‘ke-ler n: a visual perception that enables one to differentiate otherwise identical objects.

colour is one of the most powerful and communicative elements in a graphic designer’s vocabulary. it affects all of us by providing visual energy and variety in what we see and experience on a daily basis. colour is used to attract attention, group elements, reinforce meaning and enhance the emotional psychological nuances of any visual message.

colour may be the most complex element of any design when you add in the variable of subjectivity and context. a strong organization chooses its colours as carefully as its words…

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 3, 2013 0

the point. – language of graphic design

the point. – language of graphic design

point ‘point n : a geometric element that has zero dimensions and a location determinable by an ordered set of coordinates.

a point is the the simplest and purest of all geometric elements in a graphic designer’s vocabulary and used as an essential element in geometry & vector graphics. a point can be realized in many ways – a dot, a shape, form, texture, tone, pattern or in a series to create a line.

a point is the focal point, or centre  of any shape or mass (no matter the size or shape) and on a visual plane is often the anchor for a design to which the eye is naturally affixed.

the “point” is a powerful element in graphic design and is often the base from which meaning and purpose radiate out from in a design.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

November 26, 2013 0

the language of graphic design

the language of graphic design

 

one of the biggest learning curves within a creative agency would be how we communicate internally. the main reason – graphic designers, web developers, production staff, project management and lead creative – all think very differently, have very different workflows and processes – and people in those roles are wired very differently.

so we thought it might be fun to share some of the different languages used in each department and perhaps provide you with some ideas for your own projects!

we will start with graphic design, then web development and then production. the other departments don’t really use very polite language…

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

November 25, 2013 0