be a passenger…

be a passenger…

have you ever been a passenger while someone else is driving and felt like they were out of control?

But then you quickly glance at the speedometer and realize they are going the speed limit?

when you are behind the wheel, you have a different sense of the world around you, everything is in control, you know the car, you know the road and have no earthly idea why your passengers are gripping onto the the roof handle for dear life.

your customers are your passengers.

your goal is to help them have, share and experience the same sensations, emotions and reactions as you.

some call this perspective, or empathy – either way, you can not have it until you trade places with your customer. you will soon realize that their perception of your actions/messages/ideas/vision are either exaggerated or muted, but rarely ever perfectly inline.

this is why branding can seem so ethereal…it is a continual ebb and flow, balancing, adjusting, tweaking with the aim of bringing the passengers world in-line with the drivers.

hot soup media is a creative agency providing branding, graphic + web design & advertising services to clients looking to launch new ideas, campaigns, products and services, recapture the imagination of their customer or enter new markets and opportunities.

June 30, 2014 0

symmetry – the language of graphic design

symmetry – the language of graphic design

 

sym·me·try ‘si-me-trë n : balanced proportions; beauty of form arising from balanced proportions

for a graphic designer and graphic design company, symmetry is a fundamental and timeless principle of visual perception. In visual communications, symmetry conveys balance, stability and harmony. when visual elements are completely balanced or centred , they are in a state of equilibrium where all elements have equal weight.

when developing designs and layouts for ADs, Corporate identity, marketing materials, etc.. a creative agency is focused on creating a state of visual balance where design elements are organized within the composition.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

 

 

December 13, 2013 0

balance – the language of graphic design

balance – the language of graphic design

 

bal·ance ‘ba-len(t)s n: an aesthetically pleasing integration of elements or harmonious or satisfying arrangement or proportion of parts or elements, as in a visual composition.

balance occurs when visual elements are equally distributed and arranged to communicate a feeling of stability and harmony. we need balance to stand, walk and run and within us, there is always a yearning for balance within our lives.

when viewing a presentation, or communication/information piece – there can often be a distracting force that prevents the reader from taking the intended message – balance within the design helps your message be communicated effectively.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 12, 2013 0

space – the language of graphic design

space – the language of graphic design

 

space ‘späs n : a limited canvas in one, two, or three dimensions: distance, area, volume

as graphic designers and as a creative graphic design company – space is an essential design element in all visual communications. unlike other important elements such as line, shape, form, colour and texture – space cannot be placed or located in a layout or design. space refers to the distance or area between, around, above, below or within all elements.

when clients see initial proofs, ideas and layouts they constantly feel the need to pack in more text, details and “noise” – not realizing that they are detracting from their message rather than adding to. as an experienced graphic design company, one of our critical roles is to help our clients understand what will make their touch points more effective at communicating, more visually appealing and more memorable.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 11, 2013 0

scale – language of graphic design

scale – language of graphic design

 

scale ‘skäl n : a distinctive relative size, extent, or degree

we all make scale comparisons on a day-to-day basis relating size, distance and weight based on known and familiar experiences. graphic designers use scale as an effective design principle to create variety, emphasis, and visual hierarchy. when scale is used properly in the design process, it contributes to the stability, visual comfort and memorable aspects.

when used incorrectly, improper scale will create discomfort, dysfunction and a cramped awareness.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

 

December 9, 2013 0

colour – the language of graphic design

colour – the language of graphic design

 

colour ‘ke-ler n: a visual perception that enables one to differentiate otherwise identical objects.

colour is one of the most powerful and communicative elements in a graphic designer’s vocabulary. it affects all of us by providing visual energy and variety in what we see and experience on a daily basis. colour is used to attract attention, group elements, reinforce meaning and enhance the emotional psychological nuances of any visual message.

colour may be the most complex element of any design when you add in the variable of subjectivity and context. a strong organization chooses its colours as carefully as its words…

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 3, 2013 0

light – the language of graphic design

light – the language of graphic design

light ‘lït n: something that makes vision possible

light is an essential design element in visual communication because it fundamentally allows us to “see” and visually experience our world as we know it.  a graphic designer can use light to create contrast, depth, colour, shade, tone, texture, sense of transparency or the illusion of another dimension to an otherwise flat shape.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

 

December 2, 2013 0

the line – language of graphic design

the line – language of graphic design

line ‘lïn  n : the path traced by a moving point, a thin, continuous mark, as that made by a pen, pencil, or brush applied to a surface.

for a graphic designer – a line’s functions are limitless – it can join, organize, divide, direct, construct and move other graphic objects. A line can be read as a positive mark or a negative gap. a line can lead the eye as well as provide movement and energy to any layout/design and when used properly, a line can improve readability and the ultimate meaning of any visual message.

the line is a powerful asset within our tool box as a graphic design agency and we have used it to create striking effects & effective communication pieces.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

November 27, 2013 1

the point. – language of graphic design

the point. – language of graphic design

point ‘point n : a geometric element that has zero dimensions and a location determinable by an ordered set of coordinates.

a point is the the simplest and purest of all geometric elements in a graphic designer’s vocabulary and used as an essential element in geometry & vector graphics. a point can be realized in many ways – a dot, a shape, form, texture, tone, pattern or in a series to create a line.

a point is the focal point, or centre  of any shape or mass (no matter the size or shape) and on a visual plane is often the anchor for a design to which the eye is naturally affixed.

the “point” is a powerful element in graphic design and is often the base from which meaning and purpose radiate out from in a design.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

November 26, 2013 0

the language of graphic design

the language of graphic design

 

one of the biggest learning curves within a creative agency would be how we communicate internally. the main reason – graphic designers, web developers, production staff, project management and lead creative – all think very differently, have very different workflows and processes – and people in those roles are wired very differently.

so we thought it might be fun to share some of the different languages used in each department and perhaps provide you with some ideas for your own projects!

we will start with graphic design, then web development and then production. the other departments don’t really use very polite language…

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

November 25, 2013 0