balance – the language of graphic design

balance – the language of graphic design

 

bal·ance ‘ba-len(t)s n: an aesthetically pleasing integration of elements or harmonious or satisfying arrangement or proportion of parts or elements, as in a visual composition.

balance occurs when visual elements are equally distributed and arranged to communicate a feeling of stability and harmony. we need balance to stand, walk and run and within us, there is always a yearning for balance within our lives.

when viewing a presentation, or communication/information piece – there can often be a distracting force that prevents the reader from taking the intended message – balance within the design helps your message be communicated effectively.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 12, 2013 0

space – the language of graphic design

space – the language of graphic design

 

space ‘späs n : a limited canvas in one, two, or three dimensions: distance, area, volume

as graphic designers and as a creative graphic design company – space is an essential design element in all visual communications. unlike other important elements such as line, shape, form, colour and texture – space cannot be placed or located in a layout or design. space refers to the distance or area between, around, above, below or within all elements.

when clients see initial proofs, ideas and layouts they constantly feel the need to pack in more text, details and “noise” – not realizing that they are detracting from their message rather than adding to. as an experienced graphic design company, one of our critical roles is to help our clients understand what will make their touch points more effective at communicating, more visually appealing and more memorable.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 11, 2013 0

movement – the language of graphic design

movement – the language of graphic design

movement ‘müv-ment n : the suggestion or illusion of motion in a layout or design

in visual communications, the illusion of movement forces our eyes to move constantly and attend to one or more elements within the composition. our eye may be brought to the centre of the composition because there is a bright colour there and then to another location that contains a headline. the goal of an effective graphic designer is to direct the viewer’s attention through a specific sequence of visual experiences – as opposed to letting the eye randomly go from one element to another with no sense of purpose.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 10, 2013 0