designing a great website – step 5

designing a great website – step 5


 create a visual design

for you the client – this is usually the fun part, where you finally get to see layouts for key screens, website navigation ideas, colour palettes, visual effects and ways to integrate media. when you work with a website design company, or creative agency that knows what it is doing – you have a site structure that is based on content, not screen design – which helps ensure that your visual design and user experience meets visitor expectations, communicates clearly (and visually) and is of course easy to use and intuitive for your audience.

this is also the stage where you begin planning how different areas of your website and how content will act on different screens (responsive design) – which helps ensure that visitors have an appropriate and unique experience on each platform, while achieving key strategic objectives (building awareness, selling a product/service, educating, informing).


hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]


December 13, 2013 0

designing a great website – step 2

designing a great website – step 2


build groundwork

step 1 was about establishing core guidelines as well as laying out some initial assumptions. for a web designer, u/x designer and developer assumptions help map out ideas, but the key to building a great website is actually testing those assumptions.

we all would like to believe that our businesses are truly unique and there are no competitors that could do what we do. 99.99% of the time this is the first assumption that is thrown in to the bin. a critical activity in website design and development is a competitive audit – which means establishing a peer group to baseline against. what is often overlooked is including ideas and benchmarks from other industries who engage with the same target audience.

the reason why most successful companies enlist a creative web design agency is to provide unbiased and objective feedback/evaluation of the existing site and to revisit the goals and objectives.

this is also technology is explored as well as sources of content and resources for ongoing site maintenance.


December 10, 2013 0