light – the language of graphic design

light – the language of graphic design

light ‘lït n: something that makes vision possible

light is an essential design element in visual communication because it fundamentally allows us to “see” and visually experience our world as we know it.  a graphic designer can use light to create contrast, depth, colour, shade, tone, texture, sense of transparency or the illusion of another dimension to an otherwise flat shape.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

 

December 2, 2013 0