tone – the language of graphic design

tone – the language of graphic design

 

tone ‘tön n : a colour quality, tint or shade of colour

as a graphic designer and in visual communications in general, tone means the degree of lightness or darkness apparent on the surface of an object. our everyday lives are so dominated by colour and visual stimulus that understanding the effect colours and tones have on our ability to absorb information and how it makes us feel.

as a creative agency (and with our talented graphic designers), our role is to help choose the right colour palettes both for the medium and the message to accurately reflect your brand and communicate your who/what/where/why/how/when.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 16, 2013 0

asymmetry – the language of graphic design

asymmetry – the language of graphic design

 

 asym·me·try (,)ä-‘si-me-trë n : lack of balance of symmetry

obviously, asymmetry is the opposite of symmetry and refers to a graphic designer’s ability to create a composition where one dominant form or element is offset by smaller forms or elements. asymmetry is very uncommon in nature, but is often a learned or trained development (humans that are right-handed or left-handed).

asymmetry still requires a creative agency and a talented graphic designer to create a sense of harmony, which is one of the more difficult skills to acquire. asymmetrical layouts and designs require a more disciplined and analytical eye due to their unique and ever-changing spatial requirements and the graphic designer has to consistently evaluate and assess potential solutions based on spatial relationships varying from element to element within the overall design.

well executed AD designs, signage, posters, brochure designs, website designs increase the viewer’s ability to organize, differentiate and interact with a broad range of visual content.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

December 14, 2013 0

form – the language of graphic design

form – the language of graphic design

 

 form ‘förm n : the shape and structure of something as distinguished  from its material, or the shape and structure of an object.

basic forms are derived from basic shapes – a square becomes a cube, a circle becomes a sphere, a triangle becomes a pyramid. The terms shape and form are often confused with one another as if they meant the same thing. a form is always composed of multiple surfaces and edges that create an empty space.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

November 30, 2013 1