why good decisions are so much like bad decisions

why good decisions are so much like bad decisions


discipline. often associated with making good decisions.

exercising – while the rewards/results are not instant, discipline begin to pay dividends 3 to 6 months down the road.

long term investing – while short term volatility may lead to some missed profit taking, 8-10 years down the road, your investments could show considerable growth.

saving money – interests may seem completely trivial (and they are considering the profits the banking industry rakes in) but they compound considerably over time.

what may surprise you, is that truly bad decisions share a very similar arch. to be clear, we are not talking about terrible decisions, which are actually less dangerous because of the Pavlovian effect of instant feedback, but rather bad decisions that are often the result of habits and established processes.

not investing in your people, not properly developing your marketing strategy, settling for just “good enough” – all, generally, save money instantly and show no immediate ill effects. (all trivial amounts when compared to the value of your business, your customer, your employees…)

but, just like discipline has its rewards, short sided “disciplined/prudent” decision making also has its own return.

lower profits, shrinking market share, weakening culture and morale, decreasing customer loyalty.

you may walk away today feeling like you have outsmarted everyone and not wasted time or money on something that does not matter, but just like poor eating and exercising habits, you will wake up one day with no idea how you ended up in the shape you are in.


hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

January 31, 2014 0

what your marketing and business can learn from #batkid

yes, this is trying to take advantage of something topical, but I think the lessons that can be learned, and more importantly applied, directly to your business/idea/product/service/campaign – are too valuable to pass up.

besides the obvious & amazing display of the absolute best of society and humanity – there was a deeper level of awe that we can and should reference every day and every time we make any decisions revolving around branding, marketing, sales and customer service.

the story of Miles Scott shows what is possible when people just get the #@$% out of the way of a good idea. nobody argued about the “costs” or the “inconveniences” – all which would have been absolutely minor in comparison to the value of bringing an entire city together.

yes, there are many occasions when you truly can not afford to execute on an idea, but more often than not, it is just an excuse of lazy, uninspired management. this was not the case in San Francisco. we had inspired leadership, community buy in and an idea that anyone and everyone could get behind.

i think we would all like to believe that the reasons for us being in business, working for the companies that we do – are as noble as what was done for Miles Scott and his family.

at the very least, as mentioned, this is something we should strive for with every decision, action and idea that is for our “customers”.


hot soup media is a creative agency providing branding, graphic + web design & advertising services to clients looking to launch new ideas, campaigns, products and services, recapture the imagination of their customer or enter new markets and opportunities.

November 18, 2013 0