symmetry – the language of graphic design

symmetry – the language of graphic design


sym·me·try ‘si-me-trë n : balanced proportions; beauty of form arising from balanced proportions

for a graphic designer and graphic design company, symmetry is a fundamental and timeless principle of visual perception. In visual communications, symmetry conveys balance, stability and harmony. when visual elements are completely balanced or centred , they are in a state of equilibrium where all elements have equal weight.

when developing designs and layouts for ADs, Corporate identity, marketing materials, etc.. a creative agency is focused on creating a state of visual balance where design elements are organized within the composition.


hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]




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