shape – the language of graphic design

shape – the language of graphic design

shape   ‘shäp n: spatial form or contour, or the characteristic surface configuration of a thing; an outline or a contour.

from ancient Egyptians to modern advertising, shape is one of the fundamental elements of a graphic designer’s vocabulary. Generally, shape is defined by a dot or a line that has transformed through weight and mass. basic examples are the circle, square and triangle – and it is rare that you find a layout, logo or design that does not incorporate one of these simple shapes into their final form in some way.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

1 Response

  1. […] design element in all visual communications. unlike other important elements such as line, shape, form, colour and texture – space cannot be placed or located in a layout or design. space […]

Leave a Reply

Your email address will not be published. Required fields are marked *