scale – language of graphic design

scale – language of graphic design

 

scale ‘skäl n : a distinctive relative size, extent, or degree

we all make scale comparisons on a day-to-day basis relating size, distance and weight based on known and familiar experiences. graphic designers use scale as an effective design principle to create variety, emphasis, and visual hierarchy. when scale is used properly in the design process, it contributes to the stability, visual comfort and memorable aspects.

when used incorrectly, improper scale will create discomfort, dysfunction and a cramped awareness.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *