designing a great website – step 8

designing a great website – step 8

launch and maintenance

there are two key areas where you will notice the difference between the web ninja, wizard, expert you found on Craigslist or Yelp and the the digital agency or creative agency that you properly vetted.

1) how your new site is promoted

2) the maintenance plan

there are two big myths in website design and development, one being “if you build it they will come”. part of investing the time, energy and resources into re-designing or building a new website is including a roll out plan for promoting the website itself, new features and information.

the second biggest myth is that website design and development is a one time cost. you can definitely treat it as a one time occurrence that only happens every 24-36 months – but if you are unlucky enough to be in a competitive industry or field – you will lose out. to get the most out of your online marketing and website, you need to have an on-going maintenance and management plan that includes content editing and updates as well as technical and security updates that will optimize your website for search engines, viewing and interaction for your users.

ideally your website designer, digital agency or creative agency has a pro-active monthly/quarterly maintenance plan or if you are large enough to have your own internal IT department, part of launching and promoting your new website also includes a transition plan to shift ownership and maintenance to your IT and marketing departments.


hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]


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