designing a great website – step 7

designing a great website – step 7


finalize development

when you are working with an experienced web design team or creative agency, they always recommend a content freeze when you are finalizing the development of your new website. this helps for smoother and faster production of screen graphics, HTML files, page templates (if applicable) – as your goal should be to get to beta testing as soon as possible.

once the beta site is approved, it should be released to a select user group within the organization as well as participating audience members to perform quality tests, user tests and generate a list of necessary revisions and bug fixes.

build in the time to test – treat your website and online marketing campaign as a “physical product” – develop the working prototype and fine tune it before shipping it out. the beauty of the digital age and actually working with a talented website building team – is that digital touch points such as websites – are organic and evolve continuously. (where as a physical product may go through a scheduled and fixed upgrade cycle every 24-36 months – or even less often)


hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]


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