colour – the language of graphic design

colour – the language of graphic design


colour ‘ke-ler n: a visual perception that enables one to differentiate otherwise identical objects.

colour is one of the most powerful and communicative elements in a graphic designer’s vocabulary. it affects all of us by providing visual energy and variety in what we see and experience on a daily basis. colour is used to attract attention, group elements, reinforce meaning and enhance the emotional psychological nuances of any visual message.

colour may be the most complex element of any design when you add in the variable of subjectivity and context. a strong organization chooses its colours as carefully as its words…


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