the greatest marketing myth of today…

the greatest marketing myth of today…


“Lean Marketing”, “Minimum Viable Product”, “ Zero Dollar Marketing Campaigns”, and countless other analogies that allude to the idea that you don’t have to spend a penny on marketing to grow your business.


Right now you may be attempting to argue the point by listing off the incredible list of names and companies that have proven otherwise.


The root of the issue is how people define marketing and for most people, marketing= paid advertising. plain and simple.

based on this extremely narrow definition, then yes, you can absolutely grow your business without advertising.

but you can not execute a $0 marketing budget UNLESS you are lucky enough to have volunteers running your organization who fully donate their time, knowledge and talent without any form of compensation.

the majority of those claiming astounding results with a $0 marketing budget are fooling themselves. the truth is they have full time staff managing their social media, full time staff hitting the phones for their PR and full time staff managing their website(s) and brand touch points.

what they fail to realize is that every single dollar of their salaries, bonuses, share options, benefits, etc.. all count towards the marketing budget.

on the end of the scale, you have larger, well financed organizations augmenting their in-house staff with talented AD, creative and marketing agencies that allow them to unlock their full potential.

if you have a $0 marketing budget. you have $0 in revenue. guaranteed.

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

July 2, 2014 0

what your marketing and business can learn from #batkid

yes, this is trying to take advantage of something topical, but I think the lessons that can be learned, and more importantly applied, directly to your business/idea/product/service/campaign – are too valuable to pass up.

besides the obvious & amazing display of the absolute best of society and humanity – there was a deeper level of awe that we can and should reference every day and every time we make any decisions revolving around branding, marketing, sales and customer service.

the story of Miles Scott shows what is possible when people just get the #@$% out of the way of a good idea. nobody argued about the “costs” or the “inconveniences” – all which would have been absolutely minor in comparison to the value of bringing an entire city together.

yes, there are many occasions when you truly can not afford to execute on an idea, but more often than not, it is just an excuse of lazy, uninspired management. this was not the case in San Francisco. we had inspired leadership, community buy in and an idea that anyone and everyone could get behind.

i think we would all like to believe that the reasons for us being in business, working for the companies that we do – are as noble as what was done for Miles Scott and his family.

at the very least, as mentioned, this is something we should strive for with every decision, action and idea that is for our “customers”.


hot soup media is a creative agency providing branding, graphic + web design & advertising services to clients looking to launch new ideas, campaigns, products and services, recapture the imagination of their customer or enter new markets and opportunities.

November 18, 2013 0