Hot Soup Blog

what your marketing and business can learn from #batkid

yes, this is trying to take advantage of something topical, but I think the lessons that can be learned, and more importantly applied, directly to your business/idea/product/service/campaign – are too valuable to pass up.

besides the obvious & amazing display of the absolute best of society and humanity – there was a deeper level of awe that we can and should reference every day and every time we make any decisions revolving around branding, marketing, sales and customer service.

the story of Miles Scott shows what is possible when people just get the #@$% out of the way of a good idea. nobody argued about the “costs” or the “inconveniences” – all which would have been absolutely minor in comparison to the value of bringing an entire city together.

yes, there are many occasions when you truly can not afford to execute on an idea, but more often than not, it is just an excuse of lazy, uninspired management. this was not the case in San Francisco. we had inspired leadership, community buy in and an idea that anyone and everyone could get behind.

i think we would all like to believe that the reasons for us being in business, working for the companies that we do – are as noble as what was done for Miles Scott and his family.

at the very least, as mentioned, this is something we should strive for with every decision, action and idea that is for our “customers”.


hot soup media is a creative agency providing branding, graphic + web design & advertising services to clients looking to launch new ideas, campaigns, products and services, recapture the imagination of their customer or enter new markets and opportunities.

November 18, 2013 0