a strategy vs. a tactic

business school 101 – social media is not a stategy. advertising is not a strategy. brochures are not a strategy. a promotion is not a strategy.

these are all tactics used to execute on a strategy.

if you don’t have a strategy linking all of your tactics, and if your strategy does not strengthen your brand and align with your vision – ALL YOU HAVE IS NOISE.

want your AD campaign, your marketing/communication material and your social media channels to really stand out…?

have a f$%&#*! strategy first.


hot soup media is a creative agency providing branding, graphic + web design & advertising services to clients looking to launch new ideas, campaigns, products and services, recapture the imagination of their customer or enter new markets and opportunities.

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