the greatest marketing myth of today…

the greatest marketing myth of today…

THE MYTH OF THE ZERO DOLLAR MARKETING BUDGET

“Lean Marketing”, “Minimum Viable Product”, “ Zero Dollar Marketing Campaigns”, and countless other analogies that allude to the idea that you don’t have to spend a penny on marketing to grow your business.

FALSE. 100% UNDENIABLY, CATEGORICALLY FALSE.

Right now you may be attempting to argue the point by listing off the incredible list of names and companies that have proven otherwise.

WRONG AGAIN.

The root of the issue is how people define marketing and for most people, marketing= paid advertising. plain and simple.

based on this extremely narrow definition, then yes, you can absolutely grow your business without advertising.

but you can not execute a $0 marketing budget UNLESS you are lucky enough to have volunteers running your organization who fully donate their time, knowledge and talent without any form of compensation.

the majority of those claiming astounding results with a $0 marketing budget are fooling themselves. the truth is they have full time staff managing their social media, full time staff hitting the phones for their PR and full time staff managing their website(s) and brand touch points.

what they fail to realize is that every single dollar of their salaries, bonuses, share options, benefits, etc.. all count towards the marketing budget.

on the end of the scale, you have larger, well financed organizations augmenting their in-house staff with talented AD, creative and marketing agencies that allow them to unlock their full potential.

if you have a $0 marketing budget. you have $0 in revenue. guaranteed.

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

July 2, 2014 0

treat your marketing strategies like an online dating profile

treat your marketing strategies like an online dating profile

you can pretend that you have no idea what it is like to fill in an online dating profile, or you can drop the facade and apply some solid knowledge to your business.

alignment. that is essentially what algorithms on dating sites aim to do well. their pitch is that they are able to put your profile in front of the ideal set of potential “dates”. your goal, is to appeal to your ideal “date” and give them enough of a sense to want to get to know you more and contact you.

remember, your intention is to get as many messages as possible from as many ideal candidates as possible – so that they can begin to get to know you.

what you should be avoiding, is trying to overwhelm them with your personality, pretend to be something that you are not, or risk sounding and looking like you are out for a committed long term relationship, when all you are really seeking are casual flings.

how does this apply to your marketing, communications and branding?

a) stop trying to be generic and appeal to everyone, you appeal to no one – and your response rate shows that.

b) stop telling them every little thing about who and why you exist – focus on giving them just one or two reasons why they should get to know more about you (visit your website, give you a call, visit a store, pick up your product, trial your service, etc…)

c) remember your intention. you want the right people to be interested in you. so align what you want to do, with what they want to do.

d) remember that you are not right for everyone, so when you start whining about what your competition is doing or complaining about circumstance – chances are it is because you really don’t know who and why your brand is/exists.

 

hot soup media is a creative agency, headquartered in Vancouver BC and provides graphic design, website design, AD design and branding services to our clients. hot soup media has the people, the processes, the tools, the knowledge and the intuition to be the ideal business/agency partner for your [company, campaign, vision, brand, product, service]

March 19, 2014 0