Roses Shortbread

Making Shortbread Shine

Rose came to us with the most delicious shortbread we’d ever tasted—her grandmother’s recipe—and a desire to turn this family tradition into a business. She had perfected the recipe, and several delectable variations, but she needed help with marketing and distribution, and the right packaging to make her shortbread shine.

Working with Rose,

we created the Rose’s Shortbread brand, developing an effective marketing strategy and executing a successful PR campaign.

We also designed eye-catching packaging with a unique crown-shaped cutout that shows off the shortbread’s sugary smooth appeal.

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As a result of these efforts,

we were able to successfully establish relationships between Rose’s Shortbread and high end local supermarkets, including Stong’s Markets and Choices Market.