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Fri, 06/24/2011 - 18:19 — admin
February 26, 2012
 

experiment with modelling

marketing plans are rigid and often keep your "head in the sand", so allow more time and energy for modelling and experiments.

allocate resources and funds to being "out there" and validating your assumptions and ideas, rather than locking yourself in the boardroom to detail ever last nuance of a "plan"

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