Do you know your brand square footage? At what point are we aware?

..and we do it everyday

marketing and design are forms of time travel - we sit down with our clients and generally focus on where they want to be, who they want to be, who they want to have as customers/clients and where they want to do business with.

From there we work backwards and build our path to those objectives.

then there are times where we travel back in time to capture moments, emotions or romance from years past - bringing the way things used to be - into today and tomorrow.

time travel is an excellent practice (in moderation) to help stay focused on who and what your business is supposed to be.

a game of Minesweeper...turning over one stone at a time, hoping to uncover what you were looking for, if you even know what you are looking for? or perhaps you are just hoping to avoid that disasterous mis-step - which you may not even recognize.

we used to equate price with quality of product and quality of service...does that correlation still hold true? if something is offered at a huge discount (because the seller wants/needs the volume and revenue) does that mean the consumer should be expecting less than those paying full price?

Simple solution - if you want to offer a deal, ensure you understand what the consumer is expecting to receive, versus what you are expecting to offer.

You cannot not have a brand identity - it may be bad or wrong, but never non-existent. It is a summation of how well it is developed and managed that determines its success.

effective marketing begins with knowing who your profitable customers are - and where to find more of them. With business intelligence and actionable data you can add a significant competitive edge to your customer acquisition strategies.

hot soup media as partnered with a leading commercial information firm, to provide our clients with better strategy development and an approach to better target the right products and services to the right markets.

we help you better know who you know, by knowing more about them.

apparently everyone is a social media expert.

"...Oh I help companies optimize their social media"

"...I focus on monetizing their social media relationships"

"..my methods are guaranteed to quadruple your followers, friends and fans"

If I was to venture a guess at the local business community that I spend most of my time in, I would say there is 1 "social media expert" for every 100 citizens in the city.

And I would be willing to make a gentlemen's bet that less than 10% of these experts actually add value to their clients and the economy.

If your strategy revolves around a particular social media platform - you just don't get it.

That is all we are willing to say, in writing, on the matter.

we can finally share this with you - residents of BC are eligible to enter in this contest for a chance to win road a trip to Dallas to see the Seattle Seahawks in action against the Cowboys.

http://www.vanhouttetouchdownindallas.com/

we added to our team. we added to our capabilities. expanded our infrastructure. and grew up ... a lot.

hot soup media 2.0 is here and we want to be the symbol of the what an agency can and should be.

whatever the world is becoming - bigger, smaller, simpler, more complex - hot soup media is the evolution of how you will work and integrate with a creative agency.

having the skills and the expertise to handle all aspects and functions of your marketing campaign is our position - and our team is ready to serve.