everything your business does is a form of advertising, and advertising is everything to the success of your business. whether it is your packaging, your brochures, your presentations or an actual advertising campaign, understanding your brand, your brand’s perception and the growth stage your business is in will dramatically impact the right creative direction to…
unless the only purpose of your website is to share cute cat videos (in which case you should send me the link immediately), your website content should help people make a decision about something or come away more informed about something.
that is how many users feel when a website doesn’t have a clear structure: if it’s hard to find what they’re looking for, nine times out of ten the visitor will leave
depending on what you’ve decided your budget is and how much and what type of content you’re using, you’ll now want to consider a fold to use for your brochure.
at its most basic, a brochure is a small booklet meant to inform your customer about your services or products. it also serves to inspire them to some sort of action.
try to design within your budget. a low budget could mean printing your brochures on a home printer while a higher budget would involve going with a professional printing company.
high quality is not necessarily just high resolution. in this case, quality images means appropriate, interesting, edited, and engaging images.
multiple landing pages are key to an effective digital marketing strategy for a few related reasons…
create a section of your website to treat as an online pitch meeting, and direct curious customers who aren’t quite ready to commit to a physical meeting to it
part of keeping a great presentation is variation, and a well-produced video is an invaluable tool to your presentation team.